Decathlon to Nolhtaced

Thoughts on Decathlon buying back used clothes and if it's a trend?

Sam Nichol


So sportswear brand decathlon decided to do some "reverse shopping". Where decathlon is going to buy old/used activewear from it's customers to repair and re-sell them. Sound smart to me, good business sense, gets customers in the building and is good for the environment to boot.

I wonder however, if the motivation is more about doing the right thing or is it being scared by the inspiring fact that Patagonia's owner gave ownership of his company to an environmental foundation.

Either way I hope it's all a win-win.